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12/31/06 Photo credit, J. Heston. Location: oaks on Compton Ridge, MO
Camping in the Ozark region offers a huge number of options. But more than that, camping offers an experience that has been enjoyed by generations of Ozark visitors. A very special thing indeed.
In 1919, the Ozark Playground Association, which claimed to be the first regional travel-and-recreation booster group in the United States, was also the first to develop a slogan to market the Upper White River Valley: "The Land of a Million Smiles" adorned picture postcards and appeared on brochures distributed by the Missouri Pacific Railroad in the 1920s.


— page 135, Rossiter, Phyllis, A Living History of the Ozarks, Pelican Publishing Company Inc., 1992, 2001, 2006.